Communications

Writing Styles in Health Economics Communications – Meet the Termite

Dec 13, 2012
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termite

In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing……. the Termite

Effective and efficient literature reviews: Actual data extraction

Nov 29, 2012
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22

Welcome to the third in our series on Literature Search and Analysis. In the first two articles we covered the search process – how to decide the best approach to your question, and then how to retrieve your data effectively and ethically. In this article we address the actual data extraction; how to get a good worksheet that best supports evaluation and analysis.

Why bother with writing assistance for HEOR studies? Surely we can all communicate…

Sep 21, 2012
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Writing Assistance for HEOR Studies

The primary reason for performing health economics and outcomes research (HEOR) is to inform decisions – whether those decisions are about more research, or the use or value of a product or service. The key concept is that of INFORMING. If you are not communicating the results of your research adequately, it doesn’t matter how good it is – it won’t be fulfilling its primary function.

Writing styles in HEOR communications – Introducing The Zoo

Sep 21, 2012
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Writing Styles in HEOR Communications

Taking a flippant (and heavily biased) approach, bad writing can be categorised by the (suspected) attitude or underlying motivation of the protagonist, who in this case is convinced that their writing rivals that of Shakespeare for poetry with a dash of JK Rowling for universal appeal. However, there are a number of different reasons for the type of writing they produce.

Effective and efficient literature reviews: Understanding data retrieval

Sep 20, 2012
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Understanding Data Retrieval

In this article we continue our discussion of the best way to conduct literature searches, review and analysis.

Should quotations be used in medical marketing materials?

Jul 26, 2012
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Should quotations be used in medical marketing materials?

Should quotations be used in medical marketing materials? Quotations in Medical devices marketing materials can be highly effective, because to my mind they can have several functions.

How Can Health Economics Professionals Better Communicate the Value of Their Research

Jun 21, 2012
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Health Economics Professionals

We attended the 8th Annual ISMPP Meeting in April 2012 in Baltimore and asked attendees and speakers what can health economics and outcomes researchers gain from leveraging the expertise within the medical publications arena to better communicate the value of their research?

How to make the best use of graphics

Jun 20, 2012
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Best use of graphics

The power of a graph lies in its ability to convey a variety of complex relationships in a way that is difficult to describe in words, but is easily comprehended from a picture.

Top Ten Patient Education Websites

Jun 19, 2012
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Patient Education Material

As part of FREE Patient Education Material offer we have written this post to showcase some of the best examples of patient education websites on the web to help you develop your own site. Please note that these are in no particular order.   Patients Like Me Intuitive registration process Simple interface All the patient [...]

Health Economics Professionals Collaborating with Medical Publications Professionals

Jun 18, 2012
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Medical Publications

We attended the 8th Annual ISMPP Meeting in April 2012 in Baltimore and asked attendees and speakers what they thought were the key motivations for health economics and outcomes researchers working together with medical publications professionals?

What Type of Collaborations are Emerging Within the Medical Publications Arena?

Jun 13, 2012
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Medical Publications

We attended the 8th Annual ISMPP Meeting in April 2012 in Baltimore and asked attendees and speakers What type of collaborative initiatives are currently emerging within the medical publications and pharmaceutical arena?

Health economist, interrupted

Jan 25, 2012
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health-economist-rx-communications

By Julie Stauffer (julie.stauffer@rxcomms.com) The statistics are staggering. According to one study, the average office worker is interrupted every 11 minutes and takes 25 minutes to return to the original task. Another estimate is that distractions swallow up a whopping 28% of the typical workday. In the face of a daily onslaught of email, phone [...]

Electronic medical publishing: We’re not in Kansas anymore

Apr 7, 2010
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The future of medical publishing might be e-publishing. Will there be a role for print journals?

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