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Frequently Asked Questions

Q: Who are the booklets for?
A: Our range of booklets are aimed at doctors, clinicians, physicians, medical students, healthcare decision makers and in some cases to anyone who is interested in learning about health economics or sub-topics of health economics in a way that doesn’t confuse you. Our Beginners Guide booklets are aimed at beginners of health economics, plain and simple! In most cases, the end result of health economics or the ‘value message’ is often intended for groups or people who don’t have a health economic background. Our range of booklets breaks down these barriers to help you understand health economics in an easy to understand way. To have a sneak peak inside one of our books, click here.

Q: What size are the booklets?
A: The booklets’ physical size is B5 (176mm x 250mm) and are between 30-50 pages. They are wire ring-bound with a 300gsm card cover and 170gsm silk pages throughout. They are also full colour and have lots of lovely pictures and graphs in there too! To have a sneak peak inside, click here. Different sizes and binding are available for branded or customised versions.

Q: How much is shipping?
A: Shipping is £6.50 and £1.00 for each additional booklet you order. Shipping for UK is Special Next Day delivery via Royal Mail and your booklet is insured. For international shipping a signature is needed upon delivery to guarantee insurance and is shipped via Royal Mail International. All booklets come in secure packaging to ensure that they do not get damaged in transit.

Q: Are the booklets available elsewhere?
A: Our range of booklets have individual ISBN numbers and are on the Nielsen BookData database and are therefore available to bookshops and libraries all over the world. You will find them in reputable bookshops such as Amazon, Blackwell, Barnes & Noble, WH Smith and Hammicks Medical to name a few. But why buy from them when you can get them direct form the publisher (us) with super fast shipping!

Q: Why haven't I heard of health economics before?
A: Health economics isn’t a new concept; it is a sub-discipline of economics that is concerned with the efficient allocation of healthcare resources. In a world where resources are limited, health economics is used to inform decision-makers on which health treatments, medicines or technologies to support, and from which areas to disinvest, in order to maximise population health. Health economics derives from Health Technology Assessment (HTA).

Q: Why have you published these booklets?
A: As a medical communications agency, we found there was a lack of understanding about the topic of health economics, more importantly; the end result of health economics is often aimed at people without a health economics background. There is an abundance of health economics literature out there but a lot of if is written by academics, for academics. We feel there is a definite need for health economics to be communicated in a language that people can easily understand.

Q: What qualifications do you have?
A: We are an established medical communications agency and have been running since 2001. We have a long history and a wealth of experience in the field of health economics and pharmacoeconomics and with our sister company, Greenflint, we have the hands on experience of health economic data modelling and communication. To view our interactive capabilities document, click the document below.