How to use visual images when explaining QALYs
Before lecturing on quality adjusted life years (QALYs) you should carefully consider the most appropriate way to educate an audience. The most obvious visual image related to QALYs is the…
Effective communication: Creating posters that get your message across
By Clare Gurton Getting your poster seen and read at an international or national conference can be something of a lottery – the space and location are decided for you…
How to make the most of conferences
Conference attendance can be a big part of your travel budget, and with these being limited at times, it’s important to make the most of the opportunity. Here we list…
Finding those journals with a positive interest in health economics
By Amy Rothman Schonfeld Print journals remain one of the most credible sources for disseminating health economic research findings, and there is consensus about which are the core publications for…
Getting drugs accepted: who succeeds and why
By Robert Hand Health economics data play an increasingly important role in getting pharmaceuticals accepted for the drug formularies established by health insurance plans and regulatory authorities. A drug manufacturer…
How to present health economics to non-economists
By HOC Editor, Mary Gabb (mary.gabb@rxcomms.com) When speaking to non-economists, do you end up feeling that you’ve made a difficult science completely unintelligible? It doesn’t have to be that way.…
How to prove value as well as efficacy
A pharmaceutical executive working in the field of health outcomes tells former HOC editor David Woods how he deals with this issue. The best way to communicate value in a…
The future of healthcare economics – innovation
By David Woods, former editor At a recent meeting on healthcare communications, one speaker referred to what he called new innovations. Perhaps his enthusiasm made up for a lack of…