Strategy
We have developed strategy for whole companies, for therapy areas, for product portfolios, individual drugs and individual studies. And, naturally, we’ve developed the tactical activity plans consistent with those strategies.

These activities include, but are not limited to:

• development of full publications or communications plans
• internal branding
• workshops to develop messages or define goals
• communications training sessions
• analysis of competitor publications
• mapping exercises to define target audiences and key publication vehicles
• opinion leader development
• advice for journals, congresses and other vehicles for communication

"We don't usually understand the strategy until the campaign is over." On the contrary!

Johann W von Goethe