Talking risk: how to communicate health outcomes to non-health economists

By Julie Stauffer ([email protected]) You’ve scrutinized the data, crunched the numbers and arrived at a solid risk assessment. But how do you communicate that information so that great-aunt Betty can decide whether to take your drug for her heart condition? While other health economists understand you when you talk about the probabilities, costs and benefits…

How to improve staff morale

By Julie Stauffer (julie.stauffer.rxcomms.com) Sustaining staff morale is about much more than delivering a wage slip at the end of the month. If the past few years of restructurings, closures, and layoffs in the pharma industry have taken a toll on the office mood, perhaps it’s time for a little shot in the arm. The…

How to participate in or lead a panel discussion

By Mary Gabb ([email protected]) As health economics plays a more prominent role in medical research and public policy, participation in panel discussions – either in front of a live audience or behind closed doors – is becoming part of the job description. Done well, panel discussions can provide important insights into a topic and can…

Dealing with the media – confidently

By Julie Stauffer ([email protected]) The media can be a powerful vehicle for raising your profile, getting your message out and gaining credibility, but not everyone feels comfortable confronting a reporter’s microphone. If the mere thought makes your palms sweat, take heart. The following tips will help you stay calm and in control during your next…

How to be a more effective public speaker

By Mary Gabb ([email protected]) A frequently overlooked professional skill – especially among scientists – is public speaking, yet the inability to effectively communicate your work can place significant roadblocks in your career. Here are some ways to remove those blocks: Be prepared. It is your responsibility as a speaker to ensure that all of the…

The power of emotional intelligence

By Clare Gurton ([email protected]) When the Harvard Business Review published an article on emotional intelligence several years ago, it attracted a higher percentage of readers than any other article published in that periodical in the last 40 years – and the pace of growth continues. This year The First International Congress on Emotional Intelligence will…

Big Brother may be reading your emails

By Mary Gabb ([email protected]) Billions of emails are sent each day round the world. What most people don’t realise, however, is that email is like a postcard; it can be read by anyone who knows how to access email as it travels from computer to computer across the internet, until it reaches its destination. Thus,…

Giving and taking feedback

By Clare Gurton ([email protected]) Somewhere inside all of us is the desire to be ‘good’ and to be liked. And, as a result, we may find we shy away from taking criticism (either positive or negative) and likewise get nervous about how to give criticism. Some of this nervousness is undoubtedly due to the very…

Bridging cultural gaps

By Clare Gurton ([email protected]) There is an increasing need for all of us to develop strategies for dealing with different cultures as business becomes more international and cross communication among different disciplines increases. Liaising with colleagues from different cultures and backgrounds can become a large part of many jobs and is often a demanding task…