The Gunning Fog Index: a useful tool for targeting an article to an audience

By Ruth B Murray In the 1930s, psychologists began to research how our brains process written information. They found that the longer a sentence the more difficult it is for a reader’s short-term memory to hold its meaning, so clearly shorter sentences improve comprehension. Readability formulas determine how difficult it is to read and understand…

Book review: Methods for the economic evaluation of health care programmes – 3rd edition

Edited by Michael F. Drummond, Mark J. Sculpher, George W. Torrance, Bernie J. O’Brien, and Greg L. Stoddart. Oxford University Press, 2005, $55/£29.50, 379 pages. Reviewed by Kevin D. Frick This book is an excellent addition to any collection on cost-effectiveness methods. It describes and gives usable examples of such methods. The first edition was…

Macro- and micro-editing

by Ruth B Murray Editing a manuscript through the draft stages to produce a final product is time consuming, but the process ensures clarity, sense, accuracy and consistency. Macro-editing Macro-editing involves rewriting and reorganising the document by asking: is there sense and clarity? are the title and abstract concise, accurate, informative, of the correct style…

Book review: Prevention effectiveness – 2nd edition

Edited by Anne Haddix, Steven Tuesch, and Phaedra Corso, Oxford University Press, 2002, US$45, £26.99, 286 pages.   Reviewed by Kevin D. Frick This text is required reading for students in my introductory cost-effectiveness course. Why? Because it combines a discussion of the United States Panel on Cost-Effectiveness in Health and Medicine’s recommendations, general readability,…

You want money? Improve your chances of writing a winning grant proposal

by David Woods, HOC editor At some time in their careers most health economists will be faced with writing a grant proposal. Doing it properly will greatly increase your chances of separating potential granters from their money. Here are some pointers: Understand who you’re writing to and what their needs are; Underscore your project’s suitability…