Medical Writing in a Digital Era – 10 Things to Watch in 2020
Over the years, medical writing has evolved enormously in response to changes in the healthcare field. Here, we look back and explore some of those changes and what they mean…
The Queens’ Secret Annamese Fertility Herb Resolves an Unmet Medical Need – on track for FDA Botanical Drug Approval
This particular presentation was one of the last of the whole conference; an unenviable place to be as most delegates have left/are leaving. However, this session was unusually well attended…
Breast cancer blood test can detect early diagnosis.
Breast cancer is a global healthcare concern. It’s the most common cancer in the world among women – 12.4% of women in the US alone will develop it over the…
The Gold Cape of Mold
Unlike many communications agencies who flock to Manchester, Cheshire or London, Rx Communications has chosen to base its headquarters in the ancient Welsh town of yr Wyddgrug, or Mold, (if you…
Are we playing God?
I recently attended the DIA 2019 in San Diego. It was fascinating listening to all the different talks and realising the advances in science that will undoubtedly help with clinical…
Identifying High-Value Patient Engagement Opportunities
Jaye Bea Smalley from Celgene and Linda Brennan from Cystic Fibrosis Foundation ran a workshop at the DIA (International Meeting for the Drug Information Association) on this topic using the…
Social Media – its ever-increasing importance to clinical research
In the past, no-one would have considered social media as an essential part of patient engagement, let alone patient recruitment. However, Neil Weisman from Continuum Clinical explained during a session…
Empowering patients to take control of their health data: A DIAmond session at DIA San Diego 2019
We were in sunny San Diego (not) at the 55th annual DIA meeting. The catchphrase this year is “connect and ascend” and there is a great emphasis on getting…
Rare Diseases – A Growing Focus for Healthcare Product Developers
At a recent Summit in Miami, the emphasis for pharma, biotech and devices companies was overcoming the challenges of rare diseases.
ISPOR Baltimore – Great Information but Medical Writing Training Needed…
ISPOR meetings are a great place for meeting old friends, making new acquaintances and finding out about the latest research in health economics and outcomes.
The annual ISPOR meeting held at Baltimore in May 2018 was no exception; however, from a medical communications agency’s perspective, there was one general observation – the standard of medical writing and presentation was appalling.