The Gunning Fog Index: a useful tool for targeting an article to an audience

By Ruth B Murray In the 1930s, psychologists began to research how our brains process written information. They found that the longer a sentence the more difficult it is for a reader’s short-term memory to hold its meaning, so clearly shorter sentences improve comprehension. Readability formulas determine how difficult it is to read and understand…

Macro- and micro-editing

by Ruth B Murray Editing a manuscript through the draft stages to produce a final product is time consuming, but the process ensures clarity, sense, accuracy and consistency. Macro-editing Macro-editing involves rewriting and reorganising the document by asking: is there sense and clarity? are the title and abstract concise, accurate, informative, of the correct style…

You want money? Improve your chances of writing a winning grant proposal

by David Woods, HOC editor At some time in their careers most health economists will be faced with writing a grant proposal. Doing it properly will greatly increase your chances of separating potential granters from their money. Here are some pointers: Understand who you’re writing to and what their needs are; Underscore your project’s suitability…

The pros and cons of e-publishing

By Ruth Murray As recently as 1990 the World Wide Web did not exist, and email was still difficult to use. Even the most optimistic experts could hardly foresee how rapidly the technology and the software would advance. Electronic publishing, or e-publishing, uses the internet to deliver scientific articles and other content to readers. But…