Getting the word out without giving away trade secrets

By Robert Hand In the United States, there has been growing acceptance of the Academy of Managed Care Pharmacy (AMCP) Drug Dossier format for submitting consistent, evidence-based information about drugs. And Australia, Great Britain, Germany, and other countries have national systems to provide clinicians with comparable information about new drugs. But drug makers fear that…

How to counter the perception that health economics is a “soft” science

By David Woods Nothing is calculated to agitate health economists more than the perception that what you do is somehow inexact, or “soft”. Yet no matter how precise and rigorous the recommendations you make to decision-makers in the pharmaceutical industry, there’s a lingering perception that they’re designed to justify financial preconceptions. So even if your…

Up against a firewall? How to breach the defences of marketing and sales

By Ruth Whittington ([email protected]) One of the issues most frequently mentioned when we surveyed you was the seemingly unbridgeable gap between how health economists think, and how marketing and sales people think. As a communications agency that specialises in strategy for health economics we see this time and time again. Passive resistance, or incomprehension at…