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ISPOR Baltimore – Great Information but Medical Writing Training Needed…

ISPOR meetings are a great place for meeting old friends, making new acquaintances and finding out about the latest research in health economics and outcomes.

The annual ISPOR meeting held at Baltimore in May 2018 was no exception; however, from a medical communications agency’s perspective, there was one general observation – the standard of medical writing and presentation was appalling.

Writing styles in HEOR communications – Introducing The Zoo

Taking a flippant (and heavily biased) approach, bad writing can be categorised by the (suspected) attitude or underlying motivation of the protagonist, who in this case is convinced that their writing rivals that of Shakespeare for poetry with a dash of JK Rowling for universal appeal. However, there are a number of different reasons for the type of writing they produce.