Health Outcomes Communicator

All the latest insight from the Rx Comms Team:

Do Outcome Measures in Pain Trials Hamper Drug Development?

Chronic pain and other pain disorders are notoriously hard to treat, with approximately 40% of patients reporting insufficient relief from their medication. There is a huge unmet need for safe and effective drugs, referred to as analgesics, designed to treat pain as their primary function.

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Rx Communications at the 52nd EASD Annual Meeting

The annual European Association for the Study of Diabetes conference took place on the 12th–16th September 2016 at the ICM Messe Congress Centre in Munich, Germany. Munich is the largest city in German Bavaria and delegates attending the meeting also had the opportunity to enjoy the city’s culture, architecture and beautiful parks, as well as the local hospitality.

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The New Cancer Drugs Fund Appraisal Process

Since its launch 5 years ago, the Cancer Drugs Fund (CDF) is estimated to have helped over 95,000 patients gain access to lifesaving drugs and technologies. The CDF began as a temporary collaboration, between NICE and NHS England, that was extended in 2014 and due to end March 2016.

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mHealth: Current Opportunities and Challenges

Services in many aspects of life are becoming virtual; shops, utility bills and even the faithful paperback book have now become digitised, with an increasing number of us adopting these new formats due to the convenience and cost savings they offer. In the last decade, healthcare spending in the OECD has increased from an average…

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Writing styles in HEOR communications – Introducing The Zoo

Taking a flippant (and heavily biased) approach, bad writing can be categorised by the (suspected) attitude or underlying motivation of the protagonist, who in this case is convinced that their writing rivals that of Shakespeare for poetry with a dash of JK Rowling for universal appeal. However, there are a number of different reasons for the type of writing they produce.

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Writing Styles – Let’s hear it for…..the Tuatara

Those of you know me well (including those who wish they didn’t) will know that my heart and roots belong in New Zealand. Fortified by a large quantity of excellent Sauvignon Blanc from that distant shore, naturally the next zoo creature that personified a medical writing style (or lack thereof) had to fit in with…

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Writing Styles in Health Economics Communications – Meet the Termite

In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing……. the Termite

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How do we really know what people want in terms of healthcare?

It is assumed that people make, or should make, rational choices based on self-interest. For conventional health economic evaluations, self-interest is approximated by individual preferences, such as maximum willingness-to-pay (WTP) or the quality-adjusted life year (QALY). However, people are neither rational nor as self-absorbed as these measures would imply – they make healthcare decisions as…

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