‘Big box’ companies and public health
By David Woods (david.woods@rxcomms.com) Whether it’s because of a shortage of primary care physicians, impatience at the length of time it takes to see one, or simply increasing costs, the…
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The mean versus the gene: will national healthcare systems ever adopt personalised medicine?
By John F P Bridges While outcomes for any given treatment differ significantly among patients, national healthcare systems continue to take a top down population perspective in reviewing not only…
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Regulating DTC ads – Are we attempting to herd cats?
By Mary Gabb (mary.gabb@rxcomms.com) In a previous issue of HOC , we outlined some of the commonly expressed pros and cons of direct-to-consumer advertising (DTCA), which is currently allowed only…
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www.PatientsLikeMe.com – The power of patient-provided information
By Julie Stauffer (julie.stauffer@rxcomms.com) Pharmaceutical companies depend on data – and lots of it – to develop drugs and measure their effectiveness. And many patients are eager to supply that…
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Canada healthcare – from paper to pixels
By Ruth Whittington (ruth.whittington@rxcomms.com) Many of us in health economics and outcomes research look at Canada as one of the leaders in the field; along with Australia , Canada was…
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Top Ten Health Economics Journals
By Julie Stauffer (julie.stauffer@rxcomms.com) Staying on top of new developments can be a daunting task in today’s hyper-connected world. If you’re feeling swamped in a sea of information, make the…
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ISMPP: Former Merck CEO outlines three ways pharma companies can regain lost prestige
By David Woods (david.woods@rxcomms.com) While the Golden Age of the pharmaceutical industry is over, and its reputation similar to that of the tobacco and oil industries, there is hope at…
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Is the value of drug innovation poorly understood?
By David Woods (david.woods@rxcomms.com) Speaking at the March World Health Care Conference in Washington , DC , Joshua J Ofman, MD, vice president, global coverage and reimbursement for Amgen, said…
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Alcohol and global warming – what’s the common theme?
By Ruth Whittington (ruth.whittington@rxcomms.com) According to Michael Wilks, Chairman of the Standing Committee of European Doctors (CPME; an organisation facing the challenges of its current 2 million doctors in 27…
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Meeting the challenge of meetings
By David Woods (david.woods@rxcomms.com) A meeting, according to my dictionary, is an assembly of persons for a specific purpose. Perhaps a more whimsical definition might be that of an anonymous…
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