HOC is our outreach and engagement site which connects us with healthcare professionals, industry personnel and academics worldwide.
Our HOC platform shares blogs from experienced medical writers around the world, bringing you tips on good communication, evaluations of current health economics and outcomes research and healthcare evidence. Mixed in with great information you will find a light-hearted approach to current issues, some valuable downloads, as well as references for further reading.
By Mary Gabb (mary.gabb@rxcomms.com) In a previous issue of HOC , we outlined some of the commonly expressed pros and cons of direct-to-consumer advertising (DTCA), which is currently allowed only…
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By Julie Stauffer (julie.stauffer@rxcomms.com) Pharmaceutical companies depend on data – and lots of it – to develop drugs and measure their effectiveness. And many patients are eager to supply that…
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By Ruth Whittington (ruth.whittington@rxcomms.com) Many of us in health economics and outcomes research look at Canada as one of the leaders in the field; along with Australia , Canada was…
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By Julie Stauffer (julie.stauffer@rxcomms.com) Staying on top of new developments can be a daunting task in today’s hyper-connected world. If you’re feeling swamped in a sea of information, make the…
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By David Woods (david.woods@rxcomms.com) While the Golden Age of the pharmaceutical industry is over, and its reputation similar to that of the tobacco and oil industries, there is hope at…
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By David Woods (david.woods@rxcomms.com) Speaking at the March World Health Care Conference in Washington , DC , Joshua J Ofman, MD, vice president, global coverage and reimbursement for Amgen, said…
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By Ruth Whittington (ruth.whittington@rxcomms.com) According to Michael Wilks, Chairman of the Standing Committee of European Doctors (CPME; an organisation facing the challenges of its current 2 million doctors in 27…
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By David Woods (david.woods@rxcomms.com) A meeting, according to my dictionary, is an assembly of persons for a specific purpose. Perhaps a more whimsical definition might be that of an anonymous…
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By Mary Gabb (mary.gabb@rxcomms.com) Nowadays, healthcare is hotly debated, and not just for US presidential candidates. Virtually every western country is now grappling with the challenge of how to pay…
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By Heather Haley (heather.haley@rxcomms.com) Ever asked yourself: “Is there a better way to do this?” while sifting through 300 plus potential articles. PubMed offers several features that can dramatically improve…
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