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Rx Communications
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Health Outcomes Communicator

In-store health clinics: a new approach to primary care?

Archives, CommunicationsBy David Woods22nd October 2007

By David Woods (david.woods@rxcomms.com) Health clinics based in retail outlets, particularly drug stores, are changing the way primary care is delivered. Their proponents cite access, convenience, and price transparency as…

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How to write a good sentence – length and rhythm

NewsletterBy Clare Gurton22nd October 2007

By Clare Gurton (clare.gurton@rxcomms.com) A sentence should not only make sense but should also be capable of standing alone as a complete unit; a good sentence will also have shape…

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Understanding study design in comparing drug studies

NewsletterBy Robert Hand22nd October 2007

By Robert Hand (robert.hand@rxcomms.com) For a variety of reasons, pharmaceutical manufacturers often do not conduct head-to-head studies of their drugs versus the competition. On the other hand, head-to-head studies are…

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The “other drug costs” – Part 1: non-adherence

Archives, Health EconomicsBy Mary Gabb22nd October 2007

By Mary Gabb (mary.gabb@rxcomms.com) The term “adherence” (or sometimes “compliance”) – the extent to which patients take their treatment as prescribed – has been understood to be a nagging clinical…

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The power of emotional intelligence

NewsletterBy Clare Gurton22nd September 2007

By Clare Gurton (clare.gurton@rxcomms.com) When the Harvard Business Review published an article on emotional intelligence several years ago, it attracted a higher percentage of readers than any other article published…

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Sorting out the varying standards for pharmacoeconomic guidelines

NewsletterBy Kevin Frick22nd September 2007

By Kevin Frick (kevin.frick@rxcomms.com) As we provide and interpret pharmacoeconomic (PE) evaluation results for decision makers in different settings around the world, we should consider the standards being followed. And…

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HOC people – David B. Nash, MD, MBA

Archives, Communications, Health EconomicsBy David Woods22nd September 2007

By David Woods (david.woods@rxcomms.com) US News and World Report calls him a patient safety guru; Modern Healthcare has repeatedly named him among the top 100 most powerful people in American…

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Is there a place for healthcare blogs?

Archives, CommunicationsBy David Woods22nd September 2007

By David Woods (david.woods@rxcomms.com) Weblogs, or Blogs, have been around for about a decade. Generally viewed as quirky or even anarchic, they may now be gaining a new respectability and…

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Why not take a ‘sensory break?’

Archives, Communications, Tips & ToolsBy Clare Gurton22nd August 2007

By Clare Gurton (clare.gurton@rxcomms.com) During a coffee-break at a recent medical conference, I went outside and almost immediately became aware of the familiar sounds of swifts high above. As I…

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HOC people – Diana Brixner

Archives, Health Economics, HTA & Market AccessBy David Woods22nd August 2007

By David Woods (david.woods@rxcomms.com) Newly-installed ISPOR president Diana Brixner, RPh, PhD, has put together a challenging agenda for the society during her term of office. The central point of that…

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