Writing styles in HEOR communications – Introducing The Zoo

Taking a flippant (and heavily biased) approach, bad writing can be categorised by the (suspected) attitude or underlying motivation of the protagonist, who in this case is convinced that their writing rivals that of Shakespeare for poetry with a dash of JK Rowling for universal appeal. However, there are a number of different reasons for the type of writing they produce.

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Writing Styles in Health Economics Communications – Meet the Termite

In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing……. the Termite

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Understanding the Literature Search Process

Recently, our company Rx communications Ltd has been involved in proposals for a number of literature review projects – one where an original review and analysis required updating before publication, and others that were designed to find answers to fairly obscure or unusual questions. We find, with the start of the year, many of our clients looking for vendors for these types of projects, and so we thought it might be useful to share our experiences.

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Why bother with writing assistance for HEOR studies? Surely we can all communicate…

The primary reason for performing health economics and outcomes research (HEOR) is to inform decisions – whether those decisions are about more research, or the use or value of a product or service. The key concept is that of INFORMING. If you are not communicating the results of your research adequately, it doesn’t matter how good it is – it won’t be fulfilling its primary function.

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