Writing styles in HEOR communications – Introducing The Zoo

Taking a flippant (and heavily biased) approach, bad writing can be categorised by the (suspected) attitude or underlying motivation of the protagonist, who in this case is convinced that their writing rivals that of Shakespeare for poetry with a dash of JK Rowling for universal appeal. However, there are a number of different reasons for the type of writing they produce.

Details

Writing Styles in Health Economics Communications – Meet the Termite

In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing……. the Termite

Details