How to make the best use of graphics: Line graphs
Line graphs are an extremely useful way of showing changes and trends, especially over time. The following pointers are helpful when considering the use of line graphs
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Ethics in publishing: Authorship
While there is no universally agreed definition of authorship, several organisations, including the International Committee of Medical Journal Editors (ICMJE) and the World Association of Medical Editors (WAME), have taken a stab at defining what constitutes authorship.
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ISPOR 9th Annual European meeting at Copenhagen
Rx Communications and Greenflint had great pleasure in attending the 9th annual European meeting of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), 28–31 October in Copenhagen.
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Maintaining good relationships with your chosen agency
Once you’ve selected an agency be sure that you are clear about the roles and responsibilities of each person and that you develop a clear action plan for the projects.
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How health economists can develop a global perspective
Health economists interacting with colleagues and clients often need to have a global perspective, which means not limiting one’s view to what is going on in one’s own country… and that goes beyond economics.
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Ethics in publishing: Plagiarism
Such ethical issues as truth, deception, confidentiality, paternalism, relativism, conflict of interest, and personal and social responsibility have an impact both on healthcare and on publishing.
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Choosing a specific agency
Once you have made a shortlist of no more than five agencies, ask each of them to present themselves and/or ‘pitch’ for a particular project. This is your chance to pick the right agency for the job, based on what you see and what you hear.
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The essentials of foolproof proofreading
By Ruth B Murray Proofreading is the final stage of the editing process, focusing on surface errors such as misspellings and mistakes in grammar and punctuation, and should be done…
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Overcoming writer’s block
by David Woods Asked if she liked writing, American author Dorothy Parker (1893–1967) replied that, no, she liked having written. Any writer who has sat facing a blank computer screen…
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The Gunning Fog Index: a useful tool for targeting an article to an audience
By Ruth B Murray In the 1930s, psychologists began to research how our brains process written information. They found that the longer a sentence the more difficult it is for…
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