Maintaining good relationships with your chosen agency
Once you’ve selected an agency be sure that you are clear about the roles and responsibilities of each person and that you develop a clear action plan for the projects.
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How health economists can develop a global perspective
Health economists interacting with colleagues and clients often need to have a global perspective, which means not limiting one’s view to what is going on in one’s own country… and that goes beyond economics.
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Ethics in publishing: Plagiarism
Such ethical issues as truth, deception, confidentiality, paternalism, relativism, conflict of interest, and personal and social responsibility have an impact both on healthcare and on publishing.
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Choosing a specific agency
Once you have made a shortlist of no more than five agencies, ask each of them to present themselves and/or ‘pitch’ for a particular project. This is your chance to pick the right agency for the job, based on what you see and what you hear.
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The essentials of foolproof proofreading
By Ruth B Murray Proofreading is the final stage of the editing process, focusing on surface errors such as misspellings and mistakes in grammar and punctuation, and should be done…
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Overcoming writer’s block
by David Woods Asked if she liked writing, American author Dorothy Parker (1893–1967) replied that, no, she liked having written. Any writer who has sat facing a blank computer screen…
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The Gunning Fog Index: a useful tool for targeting an article to an audience
By Ruth B Murray In the 1930s, psychologists began to research how our brains process written information. They found that the longer a sentence the more difficult it is for…
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Book review: Methods for the economic evaluation of health care programmes – 3rd edition
Edited by Michael F. Drummond, Mark J. Sculpher, George W. Torrance, Bernie J. O’Brien, and Greg L. Stoddart. Oxford University Press, 2005, $55/£29.50, 379 pages. Reviewed by Kevin D. Frick…
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What is an editorial?
By David Woods, HOC editor During my eight year editorial tenure at the Canadian Medical Association Journal, I churned out some 200 articles, editorials, and reviews. One of the editorials…
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Watch your language
Singular mistakes A company is singular, not plural. Rx Communications is pleased to offer its services. The same for teams and groups: The team is working hard. But: Team members…
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