HOC is our outreach and engagement site which connects us with healthcare professionals, industry personnel and academics worldwide.
Our HOC platform shares blogs from experienced medical writers around the world, bringing you tips on good communication, evaluations of current health economics and outcomes research and healthcare evidence. Mixed in with great information you will find a light-hearted approach to current issues, some valuable downloads, as well as references for further reading.
Rx Communications and Greenflint had great pleasure in attending the 9th annual European meeting of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), 28–31 October in Copenhagen.
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Once you’ve selected an agency be sure that you are clear about the roles and responsibilities of each person and that you develop a clear action plan for the projects.
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Health economists interacting with colleagues and clients often need to have a global perspective, which means not limiting one’s view to what is going on in one’s own country… and that goes beyond economics.
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Such ethical issues as truth, deception, confidentiality, paternalism, relativism, conflict of interest, and personal and social responsibility have an impact both on healthcare and on publishing.
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Once you have made a shortlist of no more than five agencies, ask each of them to present themselves and/or ‘pitch’ for a particular project. This is your chance to pick the right agency for the job, based on what you see and what you hear.
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By Ruth B Murray Proofreading is the final stage of the editing process, focusing on surface errors such as misspellings and mistakes in grammar and punctuation, and should be done…
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by David Woods Asked if she liked writing, American author Dorothy Parker (1893–1967) replied that, no, she liked having written. Any writer who has sat facing a blank computer screen…
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By Ruth B Murray In the 1930s, psychologists began to research how our brains process written information. They found that the longer a sentence the more difficult it is for…
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Edited by Michael F. Drummond, Mark J. Sculpher, George W. Torrance, Bernie J. O’Brien, and Greg L. Stoddart. Oxford University Press, 2005, $55/£29.50, 379 pages. Reviewed by Kevin D. Frick…
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By David Woods, HOC editor During my eight year editorial tenure at the Canadian Medical Association Journal, I churned out some 200 articles, editorials, and reviews. One of the editorials…
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