By Ruth Whittington Remember last month’s exhortation to break the firewalls between health economics and sales and marketing? Here is an opposing view from a prominent member of the industry,…Details
By David Woods Nothing is calculated to agitate health economists more than the perception that what you do is somehow inexact, or “soft”. Yet no matter how precise and rigorous…Details
By Ruth Whittington (firstname.lastname@example.org) One of the issues most frequently mentioned when we surveyed you was the seemingly unbridgeable gap between how health economists think, and how marketing and sales…Details
What are the issues that keep you awake at night and what is Health Outcomes Communicator’s prescription?
By David Woods, editor Before embarking upon this project we wanted to get a solid grip on the issues that keep you awake at night … and how we can…Details