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Health Outcomes Communicator

Firewalls revisited: they may not be a ‘Bad Thing’, after all

Archives, CommunicationsBy Ruth Whittington1st April 2006

By Ruth Whittington Remember last month’s exhortation to break the firewalls between health economics and sales and marketing? Here is an opposing view from a prominent member of the industry,…

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How to counter the perception that health economics is a “soft” science

Archives, CommunicationsBy David Woods1st April 2006

By David Woods Nothing is calculated to agitate health economists more than the perception that what you do is somehow inexact, or “soft”. Yet no matter how precise and rigorous…

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The future of healthcare economics – innovation

NewsletterBy David Woods1st March 2006

By David Woods, former editor At a recent meeting on healthcare communications, one speaker referred to what he called new innovations. Perhaps his enthusiasm made up for a lack of…

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Up against a firewall? How to breach the defences of marketing and sales

Archives, CommunicationsBy Ruth Whittington1st March 2006

By Ruth Whittington (ruth.whittington@rxcomms.com) One of the issues most frequently mentioned when we surveyed you was the seemingly unbridgeable gap between how health economists think, and how marketing and sales…

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Watch your language

Archives, Communications, Tips & ToolsBy Ruth Whittington1st February 2006

George Orwell, whose prose was spare and pure, offered six rules for effective writing: * Never use a metaphor, simile, or other figure of speech which you are used to…

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What are the issues that keep you awake at night and what is Health Outcomes Communicator’s prescription?

Archives, CommunicationsBy David Woods1st February 2006

By David Woods, editor Before embarking upon this project we wanted to get a solid grip on the issues that keep you awake at night … and how we can…

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Getting your message across

Archives, Communications, Tips & ToolsBy Ruth Whittington1st February 2006

In the current pharmaceutical environment your work is of paramount importance. However, if it’s communicated poorly, and those who need it can’t use it, what value does it really have?…

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