Effective communication: Try to be yourself
By Clare Gurton Giving talks and presentations is never easy but sometimes things go very much more smoothly after a mistake. This may sound strange but by letting your audience…
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Getting drugs accepted: who succeeds and why
By Robert Hand Health economics data play an increasingly important role in getting pharmaceuticals accepted for the drug formularies established by health insurance plans and regulatory authorities. A drug manufacturer…
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How to present health economics to non-economists
By HOC Editor, Mary Gabb (mary.gabb@rxcomms.com) When speaking to non-economists, do you end up feeling that you’ve made a difficult science completely unintelligible? It doesn’t have to be that way.…
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How to prove value as well as efficacy
A pharmaceutical executive working in the field of health outcomes tells former HOC editor David Woods how he deals with this issue. The best way to communicate value in a…
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Arrival of ASHE signals growth of health economics in the US
By Amy Rothman Schonfeld This spring will mark the inaugural biennial conference of the newly formed American Society of Health Economists (ASHE). The conference, titled Economics of Population Health, is…
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Getting the word out without giving away trade secrets
By Robert Hand In the United States, there has been growing acceptance of the Academy of Managed Care Pharmacy (AMCP) Drug Dossier format for submitting consistent, evidence-based information about drugs.…
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Firewalls revisited: they may not be a ‘Bad Thing’, after all
By Ruth Whittington Remember last month’s exhortation to break the firewalls between health economics and sales and marketing? Here is an opposing view from a prominent member of the industry,…
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How to counter the perception that health economics is a “soft” science
By David Woods Nothing is calculated to agitate health economists more than the perception that what you do is somehow inexact, or “soft”. Yet no matter how precise and rigorous…
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The future of healthcare economics – innovation
By David Woods, former editor At a recent meeting on healthcare communications, one speaker referred to what he called new innovations. Perhaps his enthusiasm made up for a lack of…
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Up against a firewall? How to breach the defences of marketing and sales
By Ruth Whittington (ruth.whittington@rxcomms.com) One of the issues most frequently mentioned when we surveyed you was the seemingly unbridgeable gap between how health economists think, and how marketing and sales…
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