Should quotations be used in medical marketing materials? Quotations in Medical devices marketing materials can be highly effective, because to my mind they can have several functions.
DetailsWe attended the 8th Annual ISMPP Meeting in April 2012 in Baltimore and asked attendees and speakers what can health economics and outcomes researchers gain from leveraging the expertise within the medical publications arena to better communicate the value of their research?
DetailsThe power of a graph lies in its ability to convey a variety of complex relationships in a way that is difficult to describe in words, but is easily comprehended from a picture.
DetailsInformation is an important part of the patient journey and central to the overall quality of each patient’s experience with your drug, treatment or product. To help you get…
DetailsAs part of FREE Patient Education Material offer we have written this post to showcase some of the best examples of patient education websites on the web to help you…
DetailsWe attended the 8th Annual ISMPP Meeting in April 2012 in Baltimore and asked attendees and speakers what they thought were the key motivations for health economics and outcomes researchers working together with medical publications professionals?
DetailsWe attended the 8th Annual ISMPP Meeting in April 2012 in Baltimore and asked attendees and speakers What type of collaborative initiatives are currently emerging within the medical publications and pharmaceutical arena?
DetailsRegionalisation of phase IV trials because of payer differences sounds like a good thing in the short term. Improved market access, for one. But has anyone considered the longer term effects?
DetailsInteresting article in PharmaVoice in April 2012 – regarding Competitive Intelligence and Competitor Strategy. The article rightly points out that Pharma is leaving good intel on the table –by not…
DetailsAs noted by our former editor, David Woods, euphemisms have been referred to as verbal placebos – a way of discussing unpleasant topics in a more palatable manner. But do euphemisms really change the way we think? And should Health economists be encouraged to use them when discussing their economics research of medical topics?
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