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Rx Communications
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Health Outcomes Communicator

Chinese hospitals 15% mark up encourages use of expensive drugs, how can we change this?

heor.tvBy Duncan Dibble16th March 2012

We asked Dr John Cai if the Chinese hospitals 15% mark up encourages use of expensive drugs? If so, how can we change this?

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Can China utilise a Value Based Pricing approach much like the UK?

heor.tv, HTA & Market AccessBy Duncan Dibble13th March 2012

Interview with Dr John Cai, a highly experienced economist and health economist with 20 years’ experience in both China and the US. John is a Senior Health Policy Analyst at the Massachusetts Executive Office of Health and Human Services in the U.S. heor.tv

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The Absence of Clinical Trial Data: Attack on Pharma

BlogBy Ruth Whittington29th February 2012

One of our Twitter followers @HealthEcoDigest recently blogged a podcast with the BMJ editor-in-chief Fiona Godlee and neuroscientist Professor Colin Blakemore. In the podcast, they are discussing whether a false…

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Understanding risk: the patient’s perspective

NewsletterBy David Woods16th February 2012

Medicine is not an exact science, so patients are left to understand its nuances without a basic primer in statistics. How do patients understand risk and make their health care decisions? Part of it involves delusion.

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How was ISPOR founded?

heor.tvBy Ruth Whittington15th February 2012

heor.tv inteviewed Marilyn Dix Smith, Founding Executive Director of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) and asked How was ISPOR founded and how much has it changed over the years?

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How is vision 2020 going to make an impact on patient healthcare?

heor.tvBy Ruth Whittington13th February 2012

heor.tv inteviewed Marilyn Dix Smith, Founding Executive Director of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) and asked about its impact on patient healthcare.

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Editorial: What’s in a name? Guest authors, ghost authors, and plain ol’ writers

NewsletterBy David Woods30th January 2012

‘Ghostwriting’ is a contentious issue among both medical practitioners and medical writers. Outside these circles, this issue typically only surfaces when either a politician decides to deplore it or a pharmaceutical company is implicated.

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Health economist, interrupted

Archives, Communications, Tips & ToolsBy Julie Stauffer25th January 2012

The statistics are staggering. According to one study, the average office worker is interrupted every 11 minutes and takes 25 minutes to return to the original task. Another estimate is…

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Observational Research in Health Technology Assessment

heor.tvBy Duncan Dibble11th January 2012

Duncan Dibble and Ruth Whittington speak to Jeff Trotter about observational research and its place in the changing health technology assessment (HTA) environment. heor.tv is a collaboration between http://www.healtheconomicsdigest.com and https://www.rxcomms.com

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The Importance of Good Communications in Rational Decision Making

heor.tvBy Duncan Dibble14th December 2011

heor.tv interview Diana Brixner, former president of ISPOR and asked her how important good communications are with respect to rational decision making in the context of evidence supporting market access and reimbursement.

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