Taking a flippant (and heavily biased) approach, bad writing can be categorised by the (suspected) attitude or underlying motivation of the protagonist, who in this case is convinced that their writing rivals that of Shakespeare for poetry with a dash of JK Rowling for universal appeal. However, there are a number of different reasons for the type of writing they produce.
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Those of you know me well (including those who wish they didn’t) will know that my heart and roots belong in New Zealand. Fortified by a large quantity of excellent…
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In this series we take another light-hearted look at writing styles that could be improved, particularly when communicating health economics research. If you recall, we started our little zoo of bad writing styles late last year with the Peacock. Here is another fairly common creature in health economics: Introducing……. the Termite
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It is assumed that people make, or should make, rational choices based on self-interest. For conventional health economic evaluations, self-interest is approximated by individual preferences, such as maximum willingness-to-pay (WTP)…
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Recently, our company Rx communications Ltd has been involved in proposals for a number of literature review projects – one where an original review and analysis required updating before publication, and others that were designed to find answers to fairly obscure or unusual questions. We find, with the start of the year, many of our clients looking for vendors for these types of projects, and so we thought it might be useful to share our experiences.
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The primary reason for performing health economics and outcomes research (HEOR) is to inform decisions – whether those decisions are about more research, or the use or value of a product or service. The key concept is that of INFORMING. If you are not communicating the results of your research adequately, it doesn’t matter how good it is – it won’t be fulfilling its primary function.
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In this article we continue our discussion of the best way to conduct literature searches, review and analysis.
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Welcome to the third in our series on Literature Search and Analysis. In the first two articles we covered the search process – how to decide the best approach to your question, and then how to retrieve your data effectively and ethically. In this article we address the actual data extraction; how to get a good worksheet that best supports evaluation and analysis.
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For most researchers, the manuscript submission process is fraught with more questions than answers. Christine Laine, MD, MPH, senior deputy editor of the Annals of Internal Medicine talks about what journal editors expect from health economists.
DetailsShould quotations be used in medical marketing materials? Quotations in Medical devices marketing materials can be highly effective, because to my mind they can have several functions.
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