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Rx Communications
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Health Outcomes Communicator

The changing landscape of the health technology assessment customer base

heor.tvBy Duncan Dibble12th December 2011

Duncan Dibble interviewed Judith Hargreaves, Associate Director for Global Health Economics and Outcomes Research at Ethicon Products about her approach to the customer base in light of the Health Technology Assessment (HTA) landscape.

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Different Perspectives on Value Based Pricing in the UK

heor.tvBy Ruth Whittington6th December 2011

heor.tv polled Mark Sculpher and Ameet Bakhai with regards to what value based pricing means to them by providing some perspective on the subject.

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Thoughts on the proposed UK Value Based Pricing System

heor.tvBy Duncan Dibble6th December 2011

As part of the heor.tv inteview with Jim Furniss, they asked about his thoughts on Value Based Pricing in the UK and what considerations should be mindful of before implementation in 2014.

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Pricing and Reimbursement in Recession

heor.tvBy Duncan Dibble6th December 2011

heor.tv interviewed Jim Furniss, Director of Market Access at Bridgehead International and asked what effect the global recession has had on pricing, reimbursement and market access.

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Pricing and Reimbursement Challenges in the Netherlands

heor.tvBy Ruth Whittington29th November 2011

heor.tv ask Marjolein Pompen what the current pricing and reimbursement activities she is doing now as opposed to previously in order to keep drugs in the Dutch market.

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ISPOR Efforts in Communication

heor.tvBy Duncan Dibble29th November 2011

heor.tv interviewed Mark Sculpher, ISPOR president and asked; One of ISPORs Vision 2020 key goals is communication, Can you expand on what you want to improve about communication in this field?

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Editorial: Putting the squeeze on pharma pricing in the EU

BlogBy Mary Gabb4th November 2011

The world is a daily classroom on basic economics principles: from the Greece bailout, to the austerity measures in several EU countries, to debate over the Chinese yuan currency, to the American recession and Occupy Wall Street protests.

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Pricing policy in Europe: of cars, football, and prescription drugs

BlogBy Adam Barak3rd November 2011

There is a tug-of-war going on between the European Commission, with laws intended to protect the free market, and business sectors hoping to claim (or retain) exclusivity. National EU governments are using those laws to their advantage to obtain prescription drugs for the lowest prices.

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The Painful Effects of Healthcare Reform

Health EconomicsBy Kinza Sutton12th May 2010

The healthcare reform bill was only passed at the end of March but its effects are already being reported by some of the biggest players in the pharmaceutical industry

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Comparative Effectiveness and Obamacare

Health EconomicsBy Kinza Sutton4th May 2010

Comparative effectiveness has really come to the fore following the Healthcare Reform Bill and has the potential to seriously affect businesses in the healthcare industry. But is it all just a misunderstood can of worms?

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