Coping with information overload

A little more than a decade ago, if you’d used words like google, blog, spam, email, internet, iPod, PDA, instant messaging, Blackberry (unless referring to the fruit) and e-zines, people wouldn’t have had a clue what you were talking about. In fact, this e-zine would have been almost impossible to produce… with its “home” in the United Kingdom and its editor in the United States.

The Gunning Fog Index: a useful tool for targeting an article to an audience

By Ruth B Murray In the 1930s, psychologists began to research how our brains process written information. They found that the longer a sentence the more difficult it is for a reader’s short-term memory to hold its meaning, so clearly shorter sentences improve comprehension. Readability formulas determine how difficult it is to read and understand…

Macro- and micro-editing

by Ruth B Murray Editing a manuscript through the draft stages to produce a final product is time consuming, but the process ensures clarity, sense, accuracy and consistency. Macro-editing Macro-editing involves rewriting and reorganising the document by asking: is there sense and clarity? are the title and abstract concise, accurate, informative, of the correct style…