Blog Topic
Medical Writing

Should quotations be used in medical marketing materials?
Tips on effectively using quotations in medical device marketing

Top Tips for Creating Patient Education Material
Learn how to create effective patient education materials with a focus on language, design, and graphics

Using euphemisms and jargon in health economics
A discussion on the use of euphemisms and jargon in health economics, their benefits and drawbacks, and when they should be used

ISPOR Abstract Submission Open
Call for abstracts for the ISPOR European Congress in Berlin, covering guidelines and submission deadline

What’s in a name? Guest authors, ghost authors, and plain ol’ writers
Explore the ethical concerns and controversies around medical ghostwriting and the opinions of various stakeholders.

Medical publishing, and so much more
Discuss the shift towards e-books in medical publishing and its implications on reading preferences

Lies, damn lies, and – or are? – statistics
Delve into the world of misleading statistics in healthcare and explore the need for accurate data interpretation

Communicating complexity and understanding risk: whose responsibility is it?
Uncover the information hysteria affecting today's healthcare consumer and the ever-growing complexity of medical decisions.

Great minds think alike
Exploring key learnings and insights on health technology assessment from the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) annual meeting.

Re-valuing Email
Learn how to enhance your online networking by utilizing email effectively and adhering to professional etiquette.

All the world’s an author
Important advice and strategies to stay informed and focused while using social networking sites: the second of a three-part series
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