Discover the secrets of global market access in the pharmaceutical industry with our comprehensive guide. Authored by experienced professionals Adrian Kielhorn and Ruth Whittington, this book dives into the complexities of pharmaceutical market access, including drug development, payer evidence strategy, and strategic pricing in Pharma. It is an essential tool for anyone aiming to succeed in this intricate field.
Going beyond just theoretical knowledge, this guide offers a practical approach to market access strategies. Learn how to incorporate market access and pricing considerations throughout the drug lifecycle, how strategic market access decisions can significantly impact a drug's global success, and how to avoid the pitfalls that could lead to delayed reimbursement and financial losses.
£ 39.99 GBP